The big challenge of designing posters is to keep people’s attention long enough to read it and being interesting at the same time. The "experts" say that when you go to talk to someone you like, the first few seconds are the most important to be able to grab their attention. And that's what I do. When I design a poster, I imagine I'm trying to get myself a date.

The big challenge of designing posters is to keep people’s attention long enough to read it and being interesting at the same time. The "experts" say that when you go to talk to someone you like, the first few seconds are the most important to be able to grab their attention. And that's what I do. When I design a poster, I imagine I'm trying to get myself a date.